Meet Our 23 March Event Speakers: Aileen Reuter, Grass Roots
11 Mar 2010
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Aileen is responsible for the corporate marketing of the Grass Roots events and communications division globally. She joined in 1995 and was responsible for the re-brand of four disparate businesses to Grass Roots. Prior to joining Grass Roots she spent 10 years in marketing within the automotive and petroleum sectors, including running her own marketing services company.
Protecting our environment is an issue very close to Aileen’s heart and, as an Eventia Board member she has led the Eventia Corporate Responsibility committee for almost 3 years now. Her aim with this working party is to provide practical tools and resources to help the industry organise responsible value-led events that have a positive social impact on people and minimal impact on the environment. |
Corporate Responsibility is a moral and business imperative, yet some still believe it difficult to apply when creating large events. Grass Roots will demonstrate through a case study how CSR can be delivered effectively without costing a fortune or the earth. Hopefully the practical approach shared will inspire you to weave corporately responsible behaviours into the planning and delivery of your events. |
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