'ISES on Tour' in Stand Out Magazine
12 May 2009
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ISES UK staged its Regional Educational Conference at Dis neyland Paris on 27 March 2009. Will Broome , president of the International Special Events Society UK, recalls the edutaining experience
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Over 50 delegates from the UK, Holland, Belgium, San Francisco and New York City attended the first ever Regional Educational Conference to be staged in Continental Europe. Disneyland Paris was the unique setting for two days of insightful behind-the-scenes activity and inspirational talks from the directors of one of the world’s most successful brands. To say that we were treated like Royalty is an understatement and Laurent Charbonnier, director of sales, eloquently aligned ISES values with those of Disney. Networking expert Andy Lopata took to the stage giving us a rousing start to the day’s formalities – it’s not “who you know but who knows you,” he told ISES members before adding that organisations should aim for more business rather than more sales
through the use of alliances and synergies.
Click here to read the full article from Stand Out Magazine. |
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