Imagination Creates The Olympic Rendezvous @ Samsung to Engage Athletes and Inspire Visitors at the Winter Olympics in Vancouver
15 Feb 2010
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Creative agency designs experiential destination to showcase innovation within the spirit of the Olympic Games
NEW YORK and LONDON, Feb. 11 /PRNewswire/ -- Imagination, the global brand communications agency, today launched the Samsung Pavilion at the Winter Olympic Games in Vancouver. This is the third time Imagination has created an Olympic environment for the Samsung brand. Opening today, the Olympic Rendezvous @ Samsung will remain open to the public throughout the duration of the Games until February 24th and is expecting up to 8,000 visitors a day. |
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Imagination and Samsung's global agency Cheil Worldwide have partnered on numerous extraordinary experiential destinations over their 10-year partnership, including previous Olympic activation programs in Salt Lake City (2002) and Beijing (2008). This year's Olympic Rendezvous once again underscores Samsung's commitment to connecting with a wider audience, and its enthusiasm for bringing the public closer to the Games in new, interactive and engaging ways. |
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"Recognizing that the public is seeking better and more seamless engagement in all areas of their lives, we've created an opportunity for spectators and athletes to interact organically with the Olympic Games and with each other," said Sally Crabb, Creative Director of Sports, Imagination. "Our aim was to create a center for Samsung to add value to the visitors' Olympic experience, and a home-away-from-home for athletes and their families."
Click here to read more in PR Newswire.
Click here to read article in Marketing Week.
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