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Educational Master Classes


The ISES Education Forum at Event Focus

Date: From 01 Dec 2008

 1 Join ISES at Event Focus for The ISES Education Forum: a dynamic and innovative seminar programme and series of interactive workshops.

1st December, 12-6pm.

Sessions are completely FREE of charge to all visitors to Event Focus 2009 though you will need to register in advance.

Theatre A:  

How to Gain, Train and Maintain a Successful Workforce

Practical tips, tools and proven ideas on how to build a dynamic sales force, this will be a  workshop focusing on practical and useable ideas laced with examples and stories of top performers and leaders around the World.

Frank has presented this workshop to organisations and sales managers around the world. Some of the concepts Frank will cover during this seminar include:

* What it takes to succeed in sales

* Knowing & understanding people

* Ego drive

* The recruitment process

* Job matching & effective recruitment strategies

* Sales Success Profile - an assessment tool that measures strengths & weaknesses in 13 different sales skills

* Hiring for attitude, training for skills

* Sales & sport ? the critical connection

* Profiling your ideal recruit

* Recruitment mistakes and how to avoid them

* Management & leadership skills

* Motivation & counseling

* Team building strategies

* Effective training strategies

* Joint calling and effective feedback

* Mentoring

* Coaching

* Recognition & reward

* Understanding goal setting, targeting and monitoring

* Setting & maintaining standards

* Improving average performance

* The success plan to build a winning sales team

Frank Furness is an international motivational speaker, trainer and recruiter.

His credentials include 20 years of exceptional business success in sales, management, training and recruiting.

Frank has helped audiences around the world to shine with improved sales, leadership and communication skills.

Speaker: Frank Furness

1pm-2pm

Smart Habits for Strategic Thinking

A coaching session on event planning and management, covering the basics from conception to a successful delivery, with tips and case studies on how to best negotiate your way towards maximum impact and minimal cost.

Today’s event audiences always expect high quality experiences. Creating that memorable event, for all the right reasons, is no easy task. So how do you organise an event that delivers on all fronts? This short master class will give you an insight into our unique 10 stage event management planning tool, which has been designed with only one thing in mind: to enable event managers to deliver outstanding events.

Chris Powell is a self employed event manager and trainer of 15 year’s experience. He has been a local authority events manager, events director of a range of different events and festivals, as well as helping a variety of different organisations deliver their events, as a freelance events manager. As an events management trainer, Chris is employed by a range of organisations and associations to deliver a variety courses and coaching sessions to first time event organisers right through to experienced event managers. With some 500 events successfully completed and over 1000 events managers trained, Chris knows a thing or two about how to deliver successful events. His event management experience covers arts and cultural events, music events, community and major festivals, sports events and business events. Chris passionately believes in the value, importance and tremendous impact that great events can have in our business and private lives and as such has always been happy to help organisations and individuals deliver events they can be proud of. 

Event coach: Chris Powell

2pm-3pm
Beyond the Black Tie Ball

Creative and alternative approaches to fundraising events in a tough market
In the face of economic uncertainty, fundraising is tougher than ever. Hear leading charities and organisations advice on how to buy better, maximise attendance and ensure that each event is better than the last.
3pm-4pm
Negotiating in a Recession- How To Get Through 'The Crunch' and get Results.

Finding the means of putting the real impact of the credit crunch into perspective, hear from leading industry professionals on how best to broach the tougher times, maintaining value and return on investment when budgets tighten.

With guest speaker- Derek Arden
Panelists: Mike Kershaw, The Concerto Group. Jeremy King, Event Magazine.


Derek Arden will be telling us all we need to know about negotiating your way through the credit crunch and how to avoid getting CRUNCHED yourself!

Derek is one of the UKs leading experts on negotiation skills. He advises, lectures and teaches internationally and is well known for his keynote speaking at conferences. He also finds time for TV appearances, has written a best-selling booklet and has a particular interest in "understanding body talk" and is a certified practitioner of neuro linguistic programming (NLP)

As a qualified Banker Derek wants you all to know the Credit Crunch happened after he left an industry where he has handled negotiations worth billions. He is now also the Oxfam consultant on banking services and has achieved substantial savings for the charity, most importantly he is a supporter and gives his time and advice to free of charge.
4pm-5pm
   

Theatre B:  

Careers advice and CV surgery

Advice and guidance from event recruitment specialists. What do event companies look for in an employee? How is the job market in events currently looking? CV advice, interview skills and much more!

Freelance over permanent – is freelance work the right road in this economic climate?

Xchangeteam  will explain how to adapt and grow your career in this economic climate.  Is freelance the way to go?  Top tips for becoming a freelancer, Ltd company or sole trader,  how to decide your daily rate as well as general advice on freelancing.

How to write the perfect CV

Are you applying for jobs and not getting interviews?  Xchangeteam will talk you through writing the perfect CV and getting the right “hook” to secure an interview

Interview tips – dos and don’ts

Xchangeteam will help you through the nerve-wrecking experience of the first interview.  What to say and more importantly, what not to say!  Body language and handy hints to make you and the interviewer relax

This will be followed by one-to-one sessions with Xchangeteam agents offering personal career advice.

Presented by XChange Team
Katherina Breen, Rodney Crouch, John Olejnik, and Maggie Maupin

12.45pm-1.45pm

Big Ideas

An inspirational masterclass on experiential marketing and a refreshing insight into the fact that although the power of the Big Idea can be immense the implementation budget can be surprisingly modest!

All About The Idea are into big ideas. Ideas that transform companies, solve problems and create opportunities.  Derrick Tuke-Hastings has long been a bona fide inspiration to anyone in the live events industry as well as being described as being an 'impassioned fan of the power of experience'.   The founding partner of Park Avenue has been involved in shaping some of the world's leading brands.

He has been dynamic in selling the British Airways brand over the past decade, rejuvenating its image and, on one memorable occasion, helping it run the world's largest simultaneous event across 63 countries.

His creative achievements are all the more impressive for their scale. In conjunction with British Airways, he created the Home Planet zone at the Millennium dome, created the heavily publicised switch -on moment for the London Eye and handled the global farewell to Concorde.

Presented by Derrick Tuke Hastings

1.45pm-2.45pm
In Safe Hands

Independent health and safety consultant on the live events industry and ISES resident expert, Safety Steve's session will cover everything from compliance to the nitty gritty of risk assessments.

Presented by Steve Kearney, Health and Safety Consultant
2.45pm-3.45pm
Personal Leadership in Action

A dynamic, interactive session focusing on how to push yourself and your business forward. 

RogenSi help leaders develop and articulate their vision to stakeholders and through the application of knowledge, skills, process and mindset, they ensure the successful execution of their strategies. Exceptional leaders inspire and energise others and thus drive a high-performance culture. They develop presence, build trust, protect and promote their brands and provide direction and clarity in times of complexity and ambiguity. RogenSi works with leadership at every level to turn visions into exceptional performance.

Be motivated.  Be inspired.  This interactive seminar is not to be missed!

Presented by RogenSi with speaker Jim Steele.
4.45pm-5.45pm


Old Billingsgate
1 Old Billingsgate Walk
16 Lower Thames Street
London
EC3R 6DX

Stephanie Laing
steph@isesuk.org
0207 378 2933
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