Educational Master Classes
| Dancing in the Dark
Date: From 30 Jan 2008  Join ISES UK for a first Breakfast Master-Class of the New Year at Vinopolis where we are delighted to welcome Rohit Talwar of Fast Future  as our highly acclaimed guest speaker.
A combination of factors could create further turbulence and uncertainty over the next two years. A growing credit crisis, rising oil prices, the possibility of inflation, strengthening economies in Asia, declining consumer confidence and falling stock markets are all combining to create a 'perfect storm' for our customers. These issues are creating confusion and turbulence in the marketplace, eroding business confidence in the USA and beyond and could drive an economic slowdown in the UK. The In this fast paced and highly interactive session, global futurist and event industry analyst Rohit Talwar will present an imaginative set of strategies and tactics to deliver exceptional value and give your customers the confidence that you will deliver on their needs. Rohit will cover the following key topics: How to anticipate key trends that could affect the events industry; How to use social networks and electronic media before, during and after events to maximise the value of the event; How to use large group and highly participative approaches to help teams resolve issues, develop strategies and plan change; How to work with new experiential technologies to add 'wow' to your events at little cost How to leverage word of mouth techniques to drive up marketing effectiveness and drive down participant acquisition costs How to work with speakers to reduce their cost, improve the tailoring of their sessions to your needs and leave a genuinely lasting impact on your participants; Strategies for controlling food and beverage costs whilst transforming the food experience at events. This event is designed for anyone who is willing to think the unthinkable and try alternative and imaginative approaches to designing high impact event. Guests must enter Vinopolis through the Bombay Saphire entrance off Stoney Street for a reception and light refreshments at 8.30am. From 9am there will be an educational presentation by Rohit Talwar followed by plenty of time for discussion facilitated by president, Mike Kershaw. A full, luxory breakfast will be served until 11.30am by the venue's in house catering team, Seasoned Events. Ticket Prices Please book early to avoid disappointment as places at this event are limited. Vinopolis 1 Bank End London SE1 9BU If you would like any further information please contact steph@isesuk.org |
risk is that clients may choose to cancel or postpone events or look for cheaper and shorter alternatives. For event planners, the challenge is one of creating 'must keep' events that their internal and external clients dare not cancel. To do this, planners will need to think about how they can deliver events that provide lasting benefits, in a faster, cheaper and more imaginative way.
